Edgar Flores - Designer, Creative Strategist | Discover Email Optimization
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Discover Email Optimization


Discover Financial Services

Front-End Development, UX/UI Design
About This Project

Development of a new email coding and design platform for all Discover email communications. The project focus was on user experience; open rates and click-through improve, and lastly device compatibility.

I researched latest email trends and practices to code the new platform. Then I designed a fluid email structure that supported content hierarchy and usability best practices.