Edgar Flores - Designer, Creative Strategist | Discover Email Optimization
70
single,single-portfolio_page,postid-70,ajax_fade,page_not_loaded,,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-9.5,wpb-js-composer js-comp-ver-4.12,vc_responsive

Discover Email Optimization

Company

Discover Financial Services

Category
Front-End Development, UX/UI Design
About This Project

Development of a new email coding and design platform for all Discover email communications. The project focus was on user experience; open rates and click-through improve; and lastly device compatibility.

I researched latest email trends and practices to code the new platform. Then I designed a fluid email structure that supported content hierarchy and usability best practices.